UnderCover Ale Works Has an Alias...
We started off as Under Cover Ale Works because of our hidden in nature locality. Were changing our name but keeping the theme and location.
Now you'll find us as:
The path of least resistance...
Getting into a lawsuit is not our idea of fun. We would rather be HIKING and ENJOYING where we live, and REMEMBERING why we live here.
When a cease and desist letter for the word “undercover” arrived we decided
to take the path of least resistance and change our name.
Combining the hidden nature of the brewery with hiking in the Lost Sierra we’ve decided on the name The Brewing Lair.
lair |le(!)r| rhymes with bear
a wild animal's resting place, esp. one that is well hidden.
ORIGIN Old English leger [resting place, bed,] of Germanic origin; related to
Dutch leger ‘bed, camp’ and German Lager ‘storehouse,’
Hey Brewing Lair! Ironic that I was wearing my brown "Undercover" shirt to work today!
5/18/2023 07:05:59 am
Leave a Reply.