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UnderCover Ale Works Has an Alias...

12/10/2012

1 Comment

 
We started off as Under Cover Ale Works because of our hidden in nature locality. Were changing our name but keeping the theme and location. 

Now you'll find us as:
Picture

The path of least resistance...

Getting into a lawsuit is not our idea of fun. We would rather be HIKING and ENJOYING where we live, and REMEMBERING why we live here.  

When a cease and desist letter for the word “undercover” arrived we decided
to take the path of least resistance and change our name.

Combining the hidden nature of the brewery with hiking in the Lost Sierra we’ve decided on the name The Brewing Lair.
lair |le(!)r| rhymes with bear
noun
a wild animal's resting place, esp. one that is well hidden.
  • a secret or private place in which a person seeks concealment or seclusion.

ORIGIN Old English leger [resting place, bed,] of Germanic origin; related to 
Dutch leger ‘bed, camp’ and German Lager ‘storehouse,’ 

1 Comment
George link
1/3/2013 08:22:03 am

Hey Brewing Lair! Ironic that I was wearing my brown "Undercover" shirt to work today!

It's 01/03/13 and now I read this news about the name change. Love the new name although I hope the new shirts will still feature the spy girl! I was also hoping to that you could bring your brew down south to the Conejo Valley/Thousand Oaks CA area!!!! An idea: buy some ad space in MountainBikeAction magazine from Jimmy Mac and I bet a local who knows a bar owner might try to stock some!

Best of luck in '13 and I can't wait to stop in a catch a new brew after a great Graeagle MTB ride next summer!

George in Simi

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